10+ years transforming complex ideas into intuitive and delightful digital experiences.

Previously founder of Whal, a fintech startup,  experienced designer at Google and Uber.
Selected Work
2016-2024

CEO & Founder - Whal

Crafting intelligent tools for retail investors at Whal

Interaction Designer  - Google App

Led personalization and growth UX, collaborated with the shopping team to bring shopping UX to the Google app.

Product Designer  - Uber

Crafted Safety experiences for Riders and Drivers

About
Passionate Product Designer with 12+ years of experience crafting user-centric digital experiences across diverse industries.

Founded Whal, a FinTech startup, leading a team to build intelligent investment tools that empower retail investors. Previously, spearheaded design projects at Google and Uber. Supported large enterprise financial service clients at EY.

I believe UX design is the key to achieving a balanced relationship between technological advancements and the well-being of individuals and societies.

Experience
Whal
Feb 2023 - Feb 2024
Google
Sept. 2019 - Dec. 2023
Uber
Dec. 2016 - Sept. 2019
EY
Mar. 2015 - Dec. 2016
Speaking
Silicon Valley Leadership Group’s Annual Summit 
AI founder Panelist
Google UneXt Roundtable 
Design Panelist
Uber Design Open House
Product Design Panelist